International Marketing and Organization Behaviour

Introduction

  1. Basis of International Marketing, Needs & Importance
  2. Difference between International & Domestic Marketing

Basic Principles of International Marketing

  1. Market Segmentation
  2. Market Targeting / Target Market
  3. Market / Product Positioning
  4. Identifying Foreign Markets
  5. Sources of Information & Importance of Data
  6. Overseas Marketing Research: Methods & Importance
  7. Market Entry Strategies

Export Marketing Strategy & Product Planning

  1. Product Strategies In International Market
  2. Consumer Buying Behavior

ORGANIZATION BEHAVIOR

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